Best Marketing Campaign 2008

matt

“I was amazed and delighted at the response that winning the Best Marketing Campaign award gave to our business.

Our customers joined in the celebrations bringing us gifts after the event. The awards ceremony and dinner afterwards proved to be a tremendous networking opportunity and not only that, we gained some excellent PR”

Matthew Clarke, Director
Torbay Bookshops

sdeaThe South Devon Excellence Awards

Organised and presented by Torbay Development Agency, South West Innovation Centres and South Devon College, in partnership with the Herald Express, the South Devon Excellence Awards celebrate local business successes.With entries invited from September each year, the Awards are announced in November as part of Global Entrepreneurship Week.

 

The South Devon Excellence Awards are a powerful marketing tool and winning one can help:

Click this link for details of the 2011 South Devon Business Excellence Awards

sdea winners

 

Best People Development

Open to organisations that show commitment to the learning and development of the workforce, and where appropriate, the supply chain.

  • Demonstrates a comprehensive training programme, resulting in an improvement in the motivation and confidence of staff
  • May include a particular training initiative that had a significant impact on staff performance to the benefit of the business

Tips

Best New Business

Open to organisations that can demonstrate how they have made the transition from concept to viable business within two years of trading.

  • Must demonstrate a successful and outward looking new business, which has used a mixture of sound business techniques, innovation, creativity and entrepreneurialism to establish itself in the marketplace within two years
  • Can provide evidence of a well researched business plan and forecasts for business performance.

Sponsored by:

Best Customer Service

Open to organisations that can demonstrate outstanding levels of customer service and satisfaction in all aspects of sales and after care services.

  • Show that a clear and consistent customer service policy is implemented throughout the organisation, linked to specific training and development of staff
  • Demonstrate a robust mechanism for measuring and evaluating customer feedback

Sponsored by:

Best Green Business

Open to organisations that can show how an environmentally responsible approach has helped the business prosper through cost savings, increased sales and enhanced service delivery.

  • Can provide examples of a waste minimisation, recycling, and/or energy efficiency schemes planned or in practice reduction in resources, improvements to discharges
  • Shows evidence of emergency procedures and action plans in place to avoid negative environmental impact.

Sponsored by

Best Social Enterprise

Open to organisations established on social principles that delivers community and social benefit and has been trading at least 18 months and employs at least 2 people

  • Able to demonstrate a commitment and passion for social entrepreneurship sound business techniques, innovation and creativity
  • Able to act as an ambassador to promote the benefits of good social enterprise practise
  • Can show success and sustainability, for example through; enterprising or innovative practices; the raising of standards for ethical business of corporate social responsibility; partner links; inclusivity; reaching and engaging with groups; bringing a business-like approach to tackling social / community issues; championing a new approach to business creation.

Sponsored by

Most Innovative Company

Open to organisations that can show a high degree of creativity and dynamism and exploit their innovation to its fullest potential.

  • Successful development of new ideas, technologies, products, services and practices that satisfies a real need in the marketplace.
  • A culture of nurturing, sharing and developing ideas throughout the organisation and externally with customers and suppliers
  • It may include innovative ways of doing business through Partnership working or Joint Ventures, or applying different business models to growing the business.

Sponsored by

Best Marketing Campaign

Open to organisations that demonstrates an original, well planned marketing campaign

  • Can provide examples of an original and innovative marketing campaign which is well researched and has a detailed clear plan, objectives and strategy.
  • The campaign should demonstrate success through evaluation and may include use of technology.

ponsored by

Best Community Impact

Open to any organisation that has a successful approach to corporate social responsibility, demonstrating a positive community impact.

  • Can demonstrate commitment to the community in which they operate, for example through initiatives which promote community development, staff volunteering or community access to facilities
  • Strategy for ongoing development of community focussed activities, through which partnerships between community organisations and employees are formed.
  • Can show innovative involvement in the development of community programmes and act as a role model and inspiration to other organisations.

Sponsored by

Best Accommodation Provider

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Best Tourism/Leisure Attraction

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Helpful hints

Winning awards can be a rewarding experience for everyone connected with your organisation - your staff, customers, and suppliers and provide a fantastic boost to your business. Not only is it an excellent way to review your business, it could result in increased awareness of your company and ultimately new customers. It also provides a tremendous opportunity to meet with other local business professionals

Here are 10 top tips to help you compile your application:

  1. It sounds obvious, but read the application form and terms and conditions carefully.
  2. Allow plenty of time – produce a draft, and then return to it a few days later to finalise it
  3. Ask your customers, suppliers and staff for their ideas and thoughts about the application
  4. Answer each question succinctly and clearly – make it easy for the judges to read it
  5. Use bullet points and clear formatting (bold, underline) to highlight your key points – make it easier for the reader to focus on your key points
  6. Take care with your application - avoid speling/grammertical mystakes!
  7. Use double line or 1.5 line spacing in a clear font
  8. Use simple language, avoiding complicated industry jargon
  9. If appropriate, include customer, supplier or staff testimonials
  10. Before sending off the application, ask a colleague/friend to review it and put themselves in the judges’ shoe